Ever wondered what’s really in your makeup bag? If you’re trying to switch to products that are kinder to your skin and the planet, you’re in the right place. Natural makeup is all about using ingredients straight from nature, like plants and minerals, and skipping the harsh chemicals. It’s a win-win for you and Mother Earth. In this article, we’ll dive into the 10 best natural and organic makeup brands that are making waves in the beauty world today. From ILIA Beauty to Alima Pure, these brands are proving that you don’t have to sacrifice quality for a cleaner, greener beauty routine.

Key Takeaways
- Natural makeup uses ingredients from nature and avoids synthetic chemicals.
- Organic beauty products are made without pesticides or GMOs and are eco-friendly.
- Choosing natural makeup supports healthier skin and a cleaner environment.
- Look for certifications like USDA Organic or Leaping Bunny for trustworthy products.
- Switching to natural makeup can reduce skin irritation and long-term health risks.

1. ILIA Beauty
ILIA Beauty is making waves in the clean beauty world by thoughtfully blending skincare and makeup. What sets ILIA apart is their honest approach to clean beauty. They don’t just hop on the “all-natural” trend; instead, they’re open about using a mix of organic ingredients and safe synthetics to craft products that are free from harmful chemicals like parabens and phthalates.
Key Features
- Location: USA
- Certifications: Leaping Bunny, USDA-certified organic ingredients
- Price Range: $24 (lip balm) – $54 (foundation)
Product Highlights
- Super Serum Skin Tint SPF 40: This is a lightweight tinted serum that offers light coverage, hydration, and sun protection. It’s perfect even for sensitive skin.
- Limitless Lash Mascara: Known for being flake-resistant and lightweight, this mascara is ideal for sensitive eyes. It features a dual-sided brush that curls and lengthens lashes.
ILIA Beauty is redefining clean beauty with transparency and innovation, ensuring that every product is crafted with care and integrity.
ILIA’s commitment to sustainability is evident in their eco-friendly packaging and their involvement in environmental initiatives like 1% for the Planet. For those looking for non-toxic makeup options, ILIA offers a range of products that balance effectiveness and safety, making them a top choice for clean beauty enthusiasts.

2. 100% Pure
If you’re on the lookout for makeup that’s as natural as it gets, 100% Pure might just be your new best friend. This brand is all about using fruit pigments and other natural ingredients to create cosmetics that are not only beautiful but also good for your skin.
Why Choose 100% Pure?
- Vegan and Cruelty-Free: 100% Pure ensures that all their products are vegan and not tested on animals, making them a compassionate choice for animal lovers.
- Eco-Friendly Practices: The brand uses recycled materials and even plants trees to offset their carbon footprint.
- American Made: Proudly made in the USA, ensuring strict quality standards.
Product Highlights
- Fruit Pigmented Lip & Cheek Tint: This is a must-try for anyone who loves a natural flush. The pigments are derived from fruits, offering a non-toxic alternative to traditional makeup.
- Ultra Lengthening Mascara: A fan favorite, this mascara uses fruit and tea pigments to give your lashes a healthy boost without any synthetic chemicals.
- Full Coverage Water Foundation: Known for its smooth application and long-lasting wear, this foundation is a staple for many.
Price Range
| Product | Price |
|---|---|
| Lip Balm | $12 |
| Eyeshadow Palette | $79 |
“100% Pure is dedicated to creating the world’s purest line of all-natural cosmetics, beauty products, and skincare. Their commitment to quality and clean ingredients is unparalleled,” says a loyal customer.
For those who are conscious about what goes on their skin, Alima Pure’s offerings are another great option to explore, providing high-impact makeup without synthetic dyes or animal testing.


3. Goop
Goop Beauty, the brainchild of Gwyneth Paltrow, is all about clean, effective, and luxurious beauty products. Their formulations focus on natural ingredients, avoiding harmful chemicals like parabens and phthalates. This ensures their products are safe and effective.
What Makes Goop Stand Out?
- Natural Ingredients: Goop emphasizes using ingredients that are kind to your skin.
- Avoidance of Harmful Chemicals: No parabens, phthalates, or silicones.
- Luxurious Feel: Products offer a high-end experience.
Top Products
- Beauty Cream Blush: This liquid bronzer gives you a sun-kissed glow without the sun damage. Perfect for cheeks, lips, and more.
- Featherlash Lifting Serum Mascara: Combines mascara with an eyelash serum for lifted, full-looking lashes.
Goop Beauty isn’t just about looking good; it’s about feeling good, knowing your makeup is free from harmful substances. The brand’s commitment to clean beauty is reflected in every product, making it a favorite among those who prioritize both luxury and health.

4. RMS Beauty

RMS Beauty is a standout in the realm of natural cosmetics. Known for its commitment to clean, organic ingredients, this brand offers products that not only beautify but also nourish the skin. RMS Beauty products are formulated using raw, food-grade, and organic components, ensuring they are gentle on your skin and kind to the environment.
Why Choose RMS Beauty?
- Non-toxic and GMO-free: RMS Beauty is dedicated to crafting products free from harmful chemicals, making them safe for everyday use.
- Eco-friendly practices: The brand’s commitment to environmental sustainability is evident in its cruelty-free ethos and eco-conscious packaging.
- Versatile products: From their famous Living Luminizer to the Un Cover-Up Cream Foundation, these products provide a natural, radiant finish.
Top Picks
- Living Luminizer: This award-winning highlighter gives your skin a subtle, healthy glow without looking greasy.
- Un Cover-Up Cream Foundation: Known for its impressive coverage while feeling light and breathable, this foundation is a favorite among users.
- Lip2Cheek: A dual-purpose product that adds a pop of color to both lips and cheeks, perfect for a quick, fresh look.
RMS Beauty is more than just makeup; it’s a movement towards healthier beauty choices. With products that cater to a wide range of skin tones and types, RMS Beauty continues to redefine what it means to be beautiful naturally.


5. Bare Minerals
Bare Minerals stands out in the world of clean beauty with its commitment to creating products that are both gentle and effective. Based in California, this brand has been a pioneer in the mineral makeup scene, offering a range of cosmetics that cater to various skin needs while being kind to the planet.
What Makes Bare Minerals Unique?
- Mineral-Based Formulations: Their products use minerals to provide a natural, flawless finish. This approach not only enhances your complexion but also ensures minimal irritation.
- Cruelty-Free Commitment: Certified by PETA, Bare Minerals ensures that none of their products are tested on animals, aligning with high ethical standards.
- Sustainable Practices: The brand is dedicated to reducing its environmental impact through recyclable packaging and conscious sourcing.
Top Picks from Bare Minerals
- Original Loose Powder Foundation: Loved for its lightweight feel and buildable coverage, this foundation enhances your skin’s natural glow with just five ingredients.
- Complexion Rescue Tinted Moisturizer: This product offers sheer coverage with hydrating benefits and SPF 30, perfect for a radiant, everyday look.
Bare Minerals is more than just makeup; it’s a testament to how beauty can be achieved without compromising on ethics or quality. For those who prioritize clean ingredients and sustainable practices, this brand is a top choice.

6. Axiology

If you’re on the hunt for makeup that’s both fun and eco-friendly, Axiology is a brand you need to check out. Based in Oregon, this company is all about creating creamy, colorful products that are kind to your skin and the planet.
Axiology’s multi-use sticks and balms are a game-changer. They’re perfect for adding a pop of color to your lips, cheeks, or even your eyes. The best part? They’re made with minimal ingredients—just clean oils, extracts, waxes, and butters. Everything is vegan, palm oil-free, and packaged in eco-friendly boxes crafted by women in Bali from recycled paper waste.
Here’s a quick rundown of what Axiology offers:
- Product Range: Multi-use sticks, balms, and their new mushroom foundation.
- Price Range: $16 for a lip balm to $42 for the mushroom foundation.
- Best For: Multi-use balms that are versatile and easy to apply.
Axiology is committed to ethical practices, avoiding animal testing and palm oil, while ensuring their products are easy to use and long-lasting.
Their innovative approach doesn’t end at the makeup itself. Axiology’s dedication to reducing plastic waste is evident in their unique tubeless lipsticks, which come in recyclable paper packaging. While the lip balmies might not last as long as conventional products, the trade-off is a formula that’s gentle on your skin and the environment.
For those who love stick makeup, Axiology’s offerings are smooth, fun, and come in a lovely color range. According to one customer, “I can do my makeup in about 5 minutes if I’m in a rush with these.”
Experience the handmade, award-winning beauty products from Axiology and embrace a more sustainable beauty routine.

7. Ogee Beauty
Ogee Beauty, a standout in the natural makeup landscape, is based in the USA. This brand is all about combining luxury with organic purity, making it a top pick for those seeking clean beauty solutions.
Key Features of Ogee Beauty:
- Certified Organic by NSF: Ensures that all products meet strict organic standards, providing peace of mind for conscious consumers.
- Cruelty-Free: No animal testing is involved, making it an ethical choice for animal lovers.
- Innovative Ingredients: Uses Jojoba Oil and Edelweiss Flower Stem Cells, which are known for their anti-aging properties.
Top Products
- Sculpted Face Stick: Priced from $58, this versatile stick is loved for its glowing finish and ease of use. It’s a multi-tasker that can be used for contouring, highlighting, or adding a touch of color.
- Certified Organic Black Mascara: Beyond Clean Volumizing Mascara offers both volume and nourishment, perfect for those looking to enhance their lashes naturally.
Ogee Beauty is not just about looking good; it’s about feeling good too. Their products are designed to be gentle, minimizing the risk of irritation and allergies while enhancing your natural beauty.
Whether you’re new to organic makeup or a seasoned pro, Ogee Beauty offers products that are both effective and kind to your skin.


8. Kjaer Weis
Kjaer Weis is a standout in the world of natural and organic makeup. Based in New York, this luxury brand combines high-performance products with a strong commitment to sustainability. Their refillable packaging is not just chic but also eco-friendly, making it a top choice for those who care about the planet.
Why Choose Kjaer Weis?
- Certified Organic Ingredients: Almost all products are certified organic, ensuring they are free from harmful chemicals.
- Refillable Packaging: Their sleek, metallic packaging can be refilled, reducing waste and promoting sustainability.
- Made in Italy: The products are crafted in Italy, known for its high-quality beauty standards.
Popular Products
- Cream Foundation: This is Kjaer Weis’s best-seller, loved for its buildable coverage and flawless finish.
- Lip Tints: Offering a range of shades that are both vibrant and nourishing.
- Mascara: Known for adding volume without clumping or smudging.
Kjaer Weis isn’t just about looking good; it’s about feeling good too. With a focus on clean beauty, you can trust that their products are kind to your skin and the environment. This brand truly represents the future of luxury beauty, where quality meets consciousness.
In a world where beauty often comes at a cost to the environment, Kjaer Weis proves that you can have both luxury and sustainability. Whether you’re new to the brand or a long-time fan, their products are sure to impress.

9. Juice Beauty
Juice Beauty is a standout in the world of natural cosmetics, hailing from sunny California. Their products are all about mixing makeup with skincare, using organic ingredients that are kind to your skin and the planet. One of their top hits is the Phyto-Pigments Flawless Serum Foundation, which blends the benefits of a serum and a foundation.
Why Choose Juice Beauty?
- Organic Goodness: Their products are packed with certified organic ingredients, ensuring you’re not putting any nasty chemicals on your skin.
- Cruelty-Free: Juice Beauty is committed to being cruelty-free, with many vegan-friendly options.
- Eco-Conscious: They focus on sustainability, from their ingredients to their packaging.
Top Picks
- Phyto-Pigments Flawless Serum Foundation – A favorite for its buildable coverage and skin-loving botanicals.
- PHYTO-PIGMENTS Last Looks Cream Blush – Adds a natural flush with a creamy texture that’s easy to blend.
Juice Beauty is more than just makeup; it’s a statement for those who care about what they put on their skin and the environment. Their commitment to clean beauty is evident in every product they create, making them a go-to for eco-conscious beauty lovers.
Price Range
- The Phyto-Pigments Flawless Serum Foundation is priced at $45, reflecting its dual benefits and quality ingredients.
Juice Beauty offers a refreshing take on makeup, proving that you don’t have to sacrifice quality or ethics for beauty.

10. Alima Pure
Alima Pure is all about high-quality, natural makeup with minimal ingredients. Their products skip the parabens, sulfates, and synthetic dyes, focusing instead on providing highly pigmented, buildable coverage. This brand takes pride in its eco-friendly stance, using recyclable materials for packaging and committing to sustainable practices.
Key Features
- Minimal Ingredients: Alima Pure’s formulas are stripped down to the bare essentials, ensuring you get pure, effective makeup without the extras.
- Eco-Conscious Packaging: The brand uses recyclable materials, aligning with its commitment to the environment.
- Cruelty-Free: With Leaping Bunny certification, Alima Pure guarantees no animal testing.
Product Range
Alima Pure offers a variety of products, including:
- Foundations
- Concealers
- Primers
- Bronzers
- Highlighters
- Blushes
- Eyeshadows
- Eye Pencils
- Mascaras
Pricing
The price range varies from $26 for concealers up to $94 for Satin Matte Foundation, which offers a beautiful, light matte coverage.
“Alima Pure’s commitment to sustainability and minimalism makes it a standout choice for those seeking guilt-free beauty products.”
Why Choose Alima Pure?
- Diverse Shade Range: They offer a wide range of shades to suit different skin tones.
- Green Initiatives: As a B Corporation, Alima Pure gives back to environmental causes and is carbon-neutral.
- Woman-Owned: Supporting Alima Pure means supporting a woman-owned business.
If you’re looking for natural makeup that delivers on both performance and ethics, Alima Pure is a brand worth trying.
Wrapping It Up
So there you have it, folks! We’ve taken a look at some of the best natural and organic makeup brands out there. These brands are not just about looking good; they’re about feeling good, too. By choosing products that are kind to your skin and the planet, you’re making a choice that benefits everyone. Whether you’re a makeup newbie or a seasoned pro, there’s something for everyone in the world of clean beauty. So go ahead, give these brands a try, and see how they can make a difference in your beauty routine. Remember, beauty is more than skin deep, and with these products, you can feel good inside and out. Happy exploring!

Frequently Asked Questions
What is natural makeup?
Natural makeup is made with ingredients that come from nature, like plants and minerals. It doesn’t use synthetic chemicals, focusing on what’s naturally available.
Why choose organic makeup?
Organic makeup is made from ingredients grown without harmful chemicals or pesticides. It’s better for your skin and the planet.
How can I tell if a makeup brand is truly organic?
Look for certifications like USDA Organic or EWG VERIFIED™. These labels mean the product meets certain standards for being organic.
Are natural makeup products safe for sensitive skin?
Yes, natural makeup is often gentle and free from harsh chemicals, making it a good choice for sensitive skin.
Do natural and organic makeup products work as well as regular ones?
Yes, many natural and organic makeup products offer great performance, providing good coverage and lasting wear.
Is organic makeup more expensive?
Sometimes organic makeup can cost more, but it’s an investment in your health and the environment.







Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
EPL중계
코인선물거래소
EPL중계
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
umsuka
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.